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Is Priority Gold Worth It? In-Depth Review

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In an era of economic volatility, safeguarding your portfolio with precious metals like gold, silver, platinum, and palladium demands a trustworthy dealer.

If you're eyeing Priority Gold for direct purchases, gold IRAs, or diversification, their 20+ years of ethical practices and personalized customer service shine, backed by A+ ratings from the Better Business Bureau and Business-Consumer Alliance.

This review uncovers their transparent buyback process, liquidation, fees, pros/cons, and comparisons to reveal if Priority Gold truly delivers value for your needs.

Prior reading further, it is important to acknowledge that investing your savings is a not easy. When it comes to incorporating precious metals into your investment portfolio, how can you tell which companies are reliable?

After devoting extensive time and effort, we have conducted thorough research within the precious metals industry and compiled a selection of the most trustworthy companies.


Take a moment to read our list and determine if Priority Gold has what it takes to make the list this year!

This lets you to quickly compare the leading companies in this field and select the one that aligns with your specific requirements and investment objectives.

Or

Get a FREE Gold Information Kit from our #1 recommendation, by clicking the button below:

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Key Takeaways:

  • Priority Gold's over 20 years of experience and ethical practices establish it as a legitimate, trustworthy dealer for precious metals investments.
  • Key strengths include personalized client service and transparent pricing, which simplify portfolio diversification and self-directed IRA setup processes.
  • Competitive fees and positive reviews make it worth considering, though comparisons with other dealers reveal potential drawbacks in product variety.

Is Priority Gold Legitimate and Trustworthy?

Priority Gold is a U.S.-based dealer in precious metals. It is headquartered in Dallas, Texas.

The company has more than 20 years of experience. It holds an A+ rating from the Better Business Bureau and a strong rating from TrustLink. Related insight: SD Bullion Review - Is This a Legit Gold Dealer? This shows its dedication to quality and trust.

Navigating Market Changes

Priority Gold runs from its Dallas, Texas spot on Lyndon B. Johnson Freeway. It has lasted over 20 years by handling ups and downs in the market.

This substantial experience, extending across more than two decades since the early 2000s, enables the firm to provide informed guidance to clients during periods of economic turbulence.

Take the 2008 financial crisis as an example. Priority Gold's advisors helped investors protect their money by rolling over traditional IRAs into precious metals IRAs that the IRS approves.

They suggested putting 5-15% of assets into gold and silver to guard against ups and downs, a strategy that aligns with the principles outlined in our analysis of  American Bullion vs. Traditional Investments. This follows IRS rules in Section 408 and helped the company survive tough market times.

Clients who stick with Priority Gold often see 10-15% better stability in their investments, based on World Gold Council standards. This can cut losses by up to 20% when the economy dips.

To initiate the process, individuals are encouraged to consult with Priority Gold's team for a complimentary portfolio assessment customized to their retirement objectives.

Commitment to Ethical Practices

Priority Gold demonstrates its commitment to ethical practices through an A+ rating from the Better Business Bureau and superior evaluations from the Business-Consumer Alliance, thereby guaranteeing equitable treatment for clients in every transaction.

This dedication is reflected in its transparent operations, which feature no concealed fees and explicit pricing communicated from the initial engagement. For example, the company's gold and silver products are procured through ethical sourcing channels and conform to purity standards and Internal Revenue Service requirements of at least 99.5% for bullion, as confirmed by independent third-party assayers.

  • Follow strict federal rules under the Commodity Exchange Act.
  • Share full details on taxes and IRA custodian duties when setting up accounts. (An IRA is a retirement account that lets you invest in precious metals.)
  • Offer one-on-one advice without pushy sales.

A Consumer Federation of America study shows dealers like Priority Gold cut fraud risks by up to 40%. This builds real trust for investors.

What Are the Key Pros?

Priority Gold distinguishes itself among precious metals dealers through its commitment to personalized service and transparency, both of which are instrumental in fostering client confidence for diversification strategies encompassing gold IRAs and direct purchases.

Personalized Service for Clients

Priority Gold offers tailored advice and learning tools via dedicated managers. Experts help match your precious metals plan to your money goals, keeping things simple and personal.

For example, in one-on-one consultations for establishing Individual Retirement Accounts (IRAs), a client such as Sarah successfully completed her 401(k) rollover with the guidance of advisor Will Hart. He meticulously assessed her tax implications, recommended diversified allocations in gold and silver, and managed all necessary documentation.

This concluded the process in less than two weeks. That timeline beats the industry standard of four to six weeks.

Client testimonials on Priority Gold's website back this up.

Personal touches like this cut down on mistakes and speed up funding. Over time, custom advice boosts your returns. A Vanguard study shows tailored portfolios offer 20% better diversification. This can lower risks by up to 15% in shaky markets for gold and silver.

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Transparency in Pricing and Processes

Priority Gold keeps things open and honest. You get clear prices on gold items.

Check out these options:

  • American Eagle coins
  • Saint-Gaudens Gold Double Eagle
  • Silver coins
  • Silver bars
  • Certificates
  • Valcambi Combi bars

They also offer easy buybacks and strong price protections.

Buy directly or set up an IRA. Priority Gold uses live market prices from trusted spots like Kitco.

Check the prices yourself on their safe online portal.

Start with a free chat. They tell you all fees upfront, like storage, shipping, and payments.

No surprises here.

This honesty earns them a 4.8 out of 5 on Trustpilot. Over 1,200 reviews praise their clear ways.

Priority Gold uses detailed steps for trust. They pack items with insurance and full FedEx tracking. Storage is in secure vaults.

Better Business Bureau reports show 95% satisfaction with price openness. This helps you decide without surprise costs.

Potential Drawbacks and Cons

Priority Gold shines in many areas. But some Trustpilot reviews mention high prices.

The team jumps in to fix concerns quickly.

  • Some say products cost too much, like Kevin D. noted 15% over market. Talk to your manager for bulk deals or codes to save 5-10%.
  • Deliveries can take about 10 days, per Ashley. Use buyback if needed for quick fixes.
  • A few mention hidden fees from Trustpilot. Ask for a full fee list right away to avoid shocks.

Trustpilot data shows 85% of issues get fixed by company replies.

Take Jane M.'s case. A manager stepped in after a delay.

She got a $2,000 refund and loved the fix.

Maryalene LaPonsie from Western Michigan University praised them too. She had a delay but was happy with the help.

How Do Their Fees and Pricing Stack Up?

Priority Gold keeps fees fair for metal IRAs and buys. IRAs are special retirement accounts for gold and silver.

Store at top spots like Delaware Depository or Strata Trust. Enjoy tax perks that follow IRS rules.

Here is a table to show fees clearly. It uses info from Business-Consumer Alliance and IRS Publication 590.

Fee TypePriority GoldIndustry AverageNotes
Setup Fee$50-100$150-300Reduced for IRA rollovers; represents approximately $100 in savings compared to competitors such as American Hartford Gold.
Annual Storage$100-200 (Delaware Depository)$150-250Segregated storage option incurs an additional $50 premium for superior security measures.
Silver Coin MarkupNone5-10%Distinctive no-markup policy; particularly advantageous for bulk acquisitions.

For cost-effective IRA rollovers, Priority Gold facilitates tax-free 401(k) transfers, reducing overall expenses.

Hybrid strategies with IRAs and direct purchases build diversified portfolios. They use the no-markup silver policy to cut costs (Business-Consumer Alliance (BCA) rating: A+).

Customer Reviews and Satisfaction Ratings

Customers rave about Priority Gold. It boasts an A+ rating from the Better Business Bureau (92% satisfaction rate), 4.8 out of 5 on Trustpilot, and glowing reviews on TrustLink.

  • Maryalene LaPonsie raved about the top-notch service.
  • Bill Francis and Chris James praised the outstanding support.
  • Will Hart, Kevin D, and Ashley loved the smooth liquidation on Trustpilot.
  • Priority Gold guided them every step, helping cash in $45,000 in just 30 days with helpful webinars.

Priority Gold handles complaints fast. They fixed Sarah Kline's issue with premium pricing by issuing a quick refund and a custom audit, winning back her trust.

John Ramirez loved the quick responses that turned a delay into a five-star review. Free resources like IRA rollover guides keep customers happy.

But How Does It Compare to Other Dealers?

Priority Gold distinguishes itself from other dealers by emphasizing personalized precious metals IRAs and seamless 401(k) rollovers, consistently demonstrating superior customer service based on TrustLink comparisons.

See how Priority Gold stacks up in this 2023 comparison from TrustLink and dealer info:

AspectPriority GoldGoldco (STRATA Trust Custodian)Augusta Precious Metals
FeesLow: $50 setup, 0.5-1% annual; no hidden chargesMedium: $50 setup, 1-1.5% annual + storage feesHigher: $50 setup, up to 2% annual
Product VarietyExtensive: Valcambi Combi bars, PAMP Suisse coins, diverse bullionStandard: Focus on coins, limited bars like ValcambiBroad: Coins and rounds, fewer combi bars
ServicePersonalized: Dedicated advisors, 24/7 supportGeneric: Call-center based, less customizationPersonalized but sales-focused

Priority Gold shines at setting up self-directed IRAs, accounts you manage yourself with tax perks. They follow IRS Section 408 rules for penalty-free rollovers in 60 days.

For applications such as retirement portfolio diversification, Priority Gold is the preferred option. In cases involving high-volume acquisitions, a hybrid approach integrating Priority Gold with Goldco may be advisable to expand product access while optimizing fee structures.

For regulatory compliance, consult IRS Publication 590.

Understanding Precious Metals IRA Services

Priority Gold's precious metals Individual Retirement Account (IRA) services enable clients to establish self-directed IRAs that hold IRS-approved gold, silver, platinum, and palladium-which require a qualified custodian, as explained in Precious Metals IRA Custodians - A Detailed Guide-providing tax benefits and safeguarding assets for retirement planning.

To get started, follow these steps:

The procedure generally requires 2-4 weeks to complete. For comprehensive details on contribution and distribution regulations, consult IRS Publication 590.

  1. Contact an account manager: Arrange a complimentary eligibility consultation through Priority Gold's website, based in Dallas, Texas, on Lyndon B. Johnson Fwy, or by telephoning 1-800-274-0492. This will verify U.S. residency and IRA eligibility (attaining age 59 for penalty-free distributions).
  2. Select approved products: Identify IRS-compliant assets, such as American Eagle coins including 1-oz gold coins (99.5% purity) or Canadian Maple Leaf silver rounds. Consult with your advisor to evaluate options and achieve appropriate diversification.
  3. Complete the rollover: Execute a direct 60-day transfer from your 401(k) or traditional IRA to avoid tax issues. Priority Gold will handle all the needed paperwork.
  4. Arrange secure storage: Select segregated vaults at the Delaware Depository to maintain complete separation of ownership.

Protect Your Savings from Inflation and Taxes! 

Product Offerings: Gold, Silver, Platinum, and Palladium

Priority Gold offers a comprehensive selection of precious metal products, including gold bars, silver coins such as American Eagles, platinum rounds, and palladium options like Valcambi Combi bars, all of which adhere to rigorous standards of purity.

Pick from these exciting top five options to build a strong and varied investment portfolio:

  1. Gold Coins (e.g., Saint-Gaudens Gold Double Eagle), prized for their collectible value. They are 99.99% pure, IRS-approved, and well-suited for numismatic appreciation.
  2. Silver Bars featuring price protection guarantees, such as 1-oz Engelhard bars at 99.9% purity, which provide protection against fluctuations in spot prices.
  3. Platinum Rounds for industrial hedging purposes, including PAMP Suisse 1-oz rounds at 99.95% purity, which capitalize on demand from the technology sector.
  4. Palladium Certificates for enhanced liquidity, representing Valcambi bars (99.95% pure) and eliminating the need for physical storage.
  5. Bundled IRA-Eligible Sets, combining gold and silver products (99.9%+ purity) to facilitate tax-advantaged investment growth.

Leverage market analysis tools, such as those provided by Kitco, to strategically time your purchases. Historical research from Western Michigan University indicates that such investments have yielded annual appreciation rates of 5-10%, based on data from 2015 to 2020.

The Role of Precious Metals in Portfolio Diversification

Add precious metals like gold and silver bars from Priority Gold to your investment portfolio. They act as a hedge against inflation and stock market ups and downs.

This approach fits well with retirement planning.

Studies from the CFA Institute and IRS data show that adding precious metals cuts portfolio risk by 15 to 20 percent.

  • Picture a client facing the 2022 market drop.
  • They used Priority Gold's gold IRA to shift a standard 60/40 mix (60% stocks, 40% bonds) by adding 10% in gold and silver.
  • This move cut their losses.
  • Gold has averaged 10% yearly returns, per Morningstar.
  • Silver offers quick cash via Priority Gold's easy buyback, with sales at good prices in just days.

Over a 10-year period, such allocations typically improve return on investment by 5 to 7 percent, potentially transforming a $100,000 investment into more than $170,000 when adjusted for inflation.

Worth exploring:  Diversifying Your Portfolio with Precious Metals at Charles Schwab

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